/* The Invisible Funnel — a research instrument. Inter throughout, white ground, one colour per meaning:
   blue = considered, green = selected, red = eliminated, grey = no visit, violet = memory. */
:root{--ink:#0f172a;--text:#334155;--muted:#64748b;--faint:#94a3b8;--hair:#e2e8f0;--line:#cbd5e1;--tint:#f8fafc;--paper:#fff;
--blue:#2563eb;--blue-soft:#dbeafe;--green:#16a34a;--green-soft:#dcfce7;--red:#dc2626;--red-soft:#fee2e2;--grey:#64748b;--grey-soft:#e2e8f0;--violet:#6d28d9;--violet-soft:#ede9fe;--amber:#b45309;--amber-soft:#fef3c7;
--sans:'Inter',system-ui,-apple-system,sans-serif;--mono:ui-monospace,SFMono-Regular,Menlo,monospace;--maxw:96rem;--r:8px}
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/* header */
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@media (max-width:1100px){.top{grid-template-columns:1fr 1fr}.search{grid-column:1/-1}}
/* filters + table */
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td.brand{white-space:nowrap}td.brand{display:flex;align-items:center;gap:.6rem;flex-wrap:wrap}td.brand a{color:var(--ink);font-weight:600}td.brand small{display:block;width:100%;color:var(--faint);font-size:.72rem;margin-left:0}
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/* brand panel */
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.panel-head{display:flex;align-items:center;gap:.9rem;flex-wrap:wrap;margin-bottom:.9rem}.panel-head h2{margin:0;font-size:1.3rem}.panel-head p{margin:.1rem 0 0;color:var(--muted);font-size:.85rem}.panel-head .logo{width:40px;height:40px;font-size:1.1rem;border-radius:10px}
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/* trace card: four steps */
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.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:.6rem}.steps li{background:var(--tint);border:1px solid var(--hair);border-radius:6px;padding:.6rem .7rem;font-size:.8rem;min-width:0;position:relative}.steps > li + li::before{content:"›";position:absolute;left:-.55rem;top:.55rem;color:var(--faint);font-size:1rem}
.steps li i{display:inline-flex;width:18px;height:18px;border-radius:50%;background:var(--ink);color:#fff;font-style:normal;font-size:.68rem;align-items:center;justify-content:center;margin-right:.4rem}.steps li b{font-weight:600;color:var(--ink)}.steps li span{display:block;margin-top:.35rem;color:var(--text);line-height:1.4;word-break:break-word}.steps ul{margin:.3rem 0 0;padding-left:1rem;list-style:disc}.steps ul li{background:none;border:0;padding:.1rem 0;font-size:.76rem}.steps ul li::before{content:none}.steps li em{display:block;color:var(--muted);font-style:normal;font-size:.72rem;margin-top:.25rem}
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.trace-foot{display:flex;justify-content:space-between;margin-top:.5rem;font-size:.76rem;color:var(--faint)}
@media (max-width:900px){.steps{grid-template-columns:1fr 1fr}}
/* lists, stories, decisions */
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.setup{max-width:64rem}.setup ul{padding-left:1.2rem}
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/* release banner, brand heads, summaries, run-it-yourself, search dropdown, logos */
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/* launch corrections: chips, forms, archive link, encounter numbers */
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@media (max-width:900px){.obs-grid.big3{grid-template-columns:1fr}}
.archive-link{margin:1.6rem 0 0;font-size:.9rem}
.community{display:flex;flex-direction:column;gap:.5rem;background:var(--paper);border:1px solid var(--hair);border-radius:6px;padding:.75rem .8rem}.community label{display:flex;flex-direction:column;gap:.25rem;font-size:.78rem;color:var(--muted)}.community input,.community select,.community textarea{font:inherit;font-size:.84rem;padding:.4rem .5rem;border:1px solid var(--line);border-radius:6px;color:var(--ink);background:var(--paper)}.community label.check{flex-direction:row;align-items:flex-start;gap:.45rem;color:var(--text)}.community .btn{cursor:pointer;font:inherit;font-size:.86rem}
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/* findings, memory teaser, accord block, footer nav, story first reading, reproduce */
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.memory-teaser p{max-width:60rem;font-size:.95rem}.memory-teaser .btn{margin-left:.4rem}
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.finding-first{border:1px solid var(--hair);border-left:4px solid var(--blue);border-radius:var(--r);padding:1rem 1.2rem;margin:1rem 0 1.4rem;background:var(--tint)}.finding-first h2{margin-top:0;font-size:1.3rem}.finding-first p{font-size:1rem;line-height:1.55;max-width:52rem}.three-el{display:grid;grid-template-columns:auto 1fr;gap:.35rem 1rem;margin:.8rem 0;font-size:.9rem}.three-el dt{color:var(--muted);white-space:nowrap}.three-el dd{margin:0;color:var(--ink)}
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.brand-contact{border:1px solid var(--hair);border-radius:var(--r);padding:.9rem 1.1rem;margin:1rem 0;background:var(--tint)}.brand-contact h2{margin-top:0;font-size:1.05rem}.brand-contact p{margin:0;max-width:60rem;font-size:.9rem}.brand-contact .btn{margin-left:.3rem}
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.findings.earlier{margin-top:1.8rem}.findings.earlier .lede{font-size:.95rem;max-width:60rem}
/* mission badges, share, table wrap, mobile */
.mode{display:inline-block;font-size:.7rem;font-weight:600;padding:.12rem .45rem;border-radius:4px;background:var(--blue-soft);color:var(--blue);white-space:nowrap;vertical-align:middle}.mode.open_discovery{background:#ecfdf5;color:#047857}.mode.enc{background:var(--tint);color:var(--muted);border:1px solid var(--hair)}
.mission-cell{font-size:.78rem;min-width:11rem}.mission-cell small{display:block;color:var(--muted);margin-top:.15rem;line-height:1.3}.mission-line{font-size:.85rem;color:var(--muted);margin:.2rem 0 0}
.share{display:flex;align-items:center;gap:.5rem;flex-wrap:wrap;font-size:.82rem;color:var(--muted);margin:.2rem 0 1.2rem}.share button,.share a{font:inherit;font-size:.8rem;padding:.3rem .6rem;border:1px solid var(--hair);border-radius:6px;background:var(--paper);color:var(--text);cursor:pointer}.share a:hover,.share button:hover{text-decoration:none;border-color:var(--line)}
.table-wrap{overflow-x:auto;-webkit-overflow-scrolling:touch;margin:.2rem 0}.table-wrap table.brands{min-width:44rem}
img,svg{max-width:100%}.finding-first,.story,.card,.trace,.run,.accord-block,.brand-contact,.unresolved{min-width:0;overflow-wrap:anywhere}
@media (max-width:760px){
 .top{grid-template-columns:1fr;gap:.6rem;padding:.6rem .9rem}.top nav{flex-wrap:wrap;gap:.2rem .9rem}.chips{flex-wrap:wrap}.search{grid-column:auto}.search input{width:100%}.q-results{width:calc(100vw - 1.8rem)}
 main,footer{padding-left:.9rem;padding-right:.9rem}h1{font-size:1.55rem}
 .steps{grid-template-columns:1fr}.steps > li + li::before{content:"";}
 .sum-grid{grid-template-columns:repeat(2,1fr)}.sum-grid .issue{grid-column:span 2}
 .three-el{grid-template-columns:1fr}.three-el dt{white-space:normal}
 .pair{grid-template-columns:repeat(3,minmax(0,1fr))}.pair b{font-size:1rem}
 .accord-block{flex-direction:column;align-items:flex-start}.actions,.finding .actions{flex-wrap:wrap}
 .brand-head{flex-direction:column}.release{flex-direction:column;align-items:flex-start}.release>div,.release-chips{max-width:100%;min-width:0}.release .chip,.release-chips .chip{white-space:normal;line-height:1.3}.release span{display:block;overflow-wrap:anywhere}
 .foot-nav{flex-wrap:wrap;gap:.5rem .9rem}.subscribe{max-width:none}
 pre,.run pre{max-width:100%;overflow:auto}
}
.case{border:1px solid var(--hair);border-radius:var(--r);padding:1.2rem 1.3rem;margin:1.6rem 0;background:var(--paper)}.case h2{margin:.2rem 0 .4rem;font-size:1.3rem}.case .lede{font-size:.95rem;max-width:60rem}.case-steps{list-style:none;padding:0;margin:.8rem 0 0;display:grid;gap:.6rem}.case-steps>li{border-left:3px solid var(--blue);padding:.2rem 0 .2rem .9rem;font-size:.9rem;line-height:1.5;min-width:0}.case .table-wrap{max-width:100%}.case-table{min-width:36rem}.case-steps>li>b{display:block;color:var(--ink);margin-bottom:.15rem}.case-steps ul{margin:.3rem 0 0;padding-left:1.1rem}.case-table{margin-top:.5rem}
/* corrected brief: home top fold, no-winner cells, brand page */
.top-fold h1{font-size:2.3rem;margin:.4rem 0 .3rem}.promise{font-size:1.15rem;color:var(--ink);max-width:52rem;margin:0 0 .5rem}.agent-line{font-size:.95rem;color:var(--muted);max-width:52rem;margin:0 0 1rem}.agent-line em{font-style:normal;color:var(--ink);font-weight:600}
.launch{margin:0 0 1rem;padding:.9rem 1.1rem;border-left:4px solid var(--blue);background:var(--tint);border-radius:0 var(--r) var(--r) 0;max-width:60rem}.launch p{margin:0;font-size:1.1rem;line-height:1.45}
.counters{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:.7rem;margin:.6rem 0}.counters div{border:1px solid var(--hair);border-radius:var(--r);padding:.6rem .8rem;background:var(--paper)}.counters b{display:block;font-size:1.7rem;line-height:1.1;color:var(--ink)}.counters span{font-size:.76rem;color:var(--muted)}
.method-line{font-size:.8rem;color:var(--muted);margin:.2rem 0 1rem}
.logo-strip{display:flex;gap:.8rem;flex-wrap:wrap;align-items:center;margin:.4rem 0 .4rem}.logo-strip a{display:inline-flex}.logo-strip .logo-img.big,.logo-strip .logo.big{height:64px;padding:10px 16px}.logo-strip .logo-img.big img{height:40px;max-width:170px}
.strip-line{font-size:1rem;color:var(--text);margin:.2rem 0 1.4rem}
.nowin{display:block;font-size:.68rem;color:var(--muted);margin-top:.1rem}
.brand-name{font-size:.85rem;color:var(--muted);margin:0 0 .1rem;text-transform:uppercase;letter-spacing:.04em}.brand-head h1{font-size:1.6rem;line-height:1.25;max-width:52rem}
.summary.numbers{margin-top:1rem}.summary.numbers h2{font-size:1.05rem;margin:0 0 .5rem}
.coming{border:1px solid var(--hair);border-left:4px solid var(--violet,#7c3aed);border-radius:var(--r);padding:.7rem .9rem;background:var(--tint);font-size:.92rem;max-width:60rem}
.example{font-size:.95rem;border:1px solid var(--hair);border-radius:var(--r);padding:.7rem .9rem;background:var(--tint);max-width:60rem}
@media (max-width:760px){.counters{grid-template-columns:repeat(2,1fr)}.top-fold h1{font-size:1.8rem}.launch p{font-size:1rem}}

/* ── launch hero: the hook is the H1, each hero brand gets one verdict tile (matches the share cards) ── */
.fold{--h-bg:#0b1020;--h-ink:#f8fafc;--h-soft:#cbd5e1;--h-dim:#94a3b8;--h-line:rgba(248,250,252,.14);--h-loss:#f59e0b;--h-win:#34d399;position:relative;overflow:hidden;background:var(--h-bg);color:var(--h-ink);border-radius:16px;padding:2.6rem 2.6rem 1.6rem;margin:.4rem 0 2rem}
.fold::before{content:"";position:absolute;right:-12rem;top:-12rem;width:36rem;height:36rem;border-radius:50%;background:radial-gradient(circle,rgba(245,158,11,.18),rgba(245,158,11,0) 70%);pointer-events:none}
.fold>*{position:relative}
.hero-kicker{display:flex;flex-wrap:wrap;gap:.3rem .8rem;align-items:baseline;margin:0 0 1rem;font-size:.95rem;color:var(--h-soft)}.hero-kicker b{color:var(--h-loss);letter-spacing:.08em;text-transform:uppercase;font-size:.82rem}
.fold h1{color:var(--h-ink);font-size:clamp(1.75rem,3.3vw,2.9rem);font-weight:800;line-height:1.08;letter-spacing:-.025em;max-width:68rem;margin:0 0 1rem}.fold h1 span{display:block;color:var(--h-dim);font-weight:700;margin-top:.2rem}
.fold .agent-line{font-size:1.05rem;color:var(--h-soft);max-width:52rem;margin:0 0 1.8rem}.fold .agent-line b{color:var(--h-ink)}
.verdicts{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:.8rem;margin:0 0 1.6rem}
.verdict{display:flex;flex-direction:column;gap:.25rem;background:rgba(248,250,252,.04);border:1px solid var(--h-line);border-radius:12px;padding:.8rem .8rem 1rem;color:var(--h-ink);transition:transform .15s,border-color .15s}.verdict:hover{text-decoration:none;transform:translateY(-2px);border-color:rgba(248,250,252,.4)}
.v-logo{display:flex;align-items:center;justify-content:center;background:#fff;border-radius:8px;height:64px;margin-bottom:.5rem}.v-logo img{max-height:36px;max-width:78%;object-fit:contain}.v-logo b{color:#0b1020}
.v-stat{font-size:2.1rem;font-weight:800;line-height:1;letter-spacing:-.03em;color:var(--h-loss)}.verdict.win .v-stat{color:var(--h-win)}
.v-word{font-weight:700;font-size:1rem}.v-label{font-size:.8rem;line-height:1.35;color:var(--h-dim)}
.fold .counters{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:0;margin:0;border-top:1px solid var(--h-line)}.fold .counters div{border:0;border-radius:0;background:none;padding:1rem 1rem .6rem 0}.fold .counters b{display:block;font-size:2rem;font-weight:800;color:var(--h-ink);letter-spacing:-.02em}.fold .counters span{font-size:.85rem;color:var(--h-dim)}
.fold .method-line{color:var(--h-dim);font-size:.8rem;margin:.8rem 0 0}.fold .method-line a{color:var(--h-ink);text-decoration:underline}
.stories-home .lede{margin-bottom:1rem}
.scard-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:1.1rem}
.scard{display:flex;flex-direction:column;gap:.5rem;color:var(--text)}.scard:hover{text-decoration:none}.scard img{display:block;width:100%;height:auto;aspect-ratio:1200/630;border-radius:12px;box-shadow:0 1px 2px rgba(15,23,42,.08),0 8px 24px rgba(15,23,42,.10);transition:transform .15s}.scard:hover img{transform:translateY(-3px)}
.scard h3{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.scard-dek{font-size:.92rem;line-height:1.45}.scard-go{font-size:.85rem;font-weight:600;color:var(--blue)}
.bar.amber u{background:var(--amber)}
@media (max-width:1100px){.verdicts{grid-template-columns:repeat(3,minmax(0,1fr))}.scard-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:640px){.fold{padding:1.6rem 1.1rem 1rem;border-radius:12px;margin-left:-.4rem;margin-right:-.4rem}.verdicts{grid-template-columns:repeat(2,minmax(0,1fr));gap:.6rem}.v-logo{height:52px}.v-stat{font-size:1.8rem}.fold .counters{grid-template-columns:repeat(2,minmax(0,1fr))}.fold .counters b{font-size:1.6rem}.scard-grid{grid-template-columns:1fr}}

/* ── external market developments: visibly different from experiments (amber, "External report") ── */
.market{margin:0 0 2rem}
.market-card{display:grid;grid-template-columns:1fr auto;gap:.3rem 2rem;align-items:end;border:1px solid var(--line);border-left:6px solid var(--amber);border-radius:12px;padding:1.2rem 1.4rem;background:var(--amber-soft);color:var(--text)}
.market-card:hover{text-decoration:none;border-color:var(--amber)}
.market-label{grid-column:1/-1;font-size:.74rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--amber);margin:0}
.market-label.inline{font-size:.7rem}
.market-title{font-size:1.7rem;font-weight:800;line-height:1.1;letter-spacing:-.02em;color:var(--ink)}
.market-line{grid-column:1;font-size:1.05rem;font-weight:600;color:var(--ink)}
.market-note{grid-column:1;font-size:.88rem;color:var(--text);max-width:48rem}
.market-go{grid-column:2;grid-row:2/5;align-self:center;font-weight:700;color:var(--amber);white-space:nowrap}
.ext-panel{border:1px solid var(--line);border-left:6px solid var(--amber);border-radius:12px;padding:1rem 1.2rem;margin:1rem 0 1.4rem;background:var(--amber-soft);max-width:64rem}
.ext-panel h2{margin:.2rem 0 .6rem;font-size:1.2rem}.ext-panel h2 a{color:var(--ink)}
.ext-panel dl{display:grid;grid-template-columns:max-content 1fr;gap:.25rem 1.2rem;margin:0 0 .6rem;font-size:.9rem}.ext-panel dt{color:var(--muted)}.ext-panel dd{margin:0;color:var(--ink)}
.ext-foot{font-size:.82rem;color:var(--muted);margin:.4rem 0 0}
.ext-note{border-left:3px solid var(--amber);padding:.4rem .8rem;background:var(--amber-soft);font-size:.9rem;max-width:52rem}
.analysis .story-section{max-width:48rem}.analysis .story-section p,.analysis li{font-size:1rem;line-height:1.6}
.boundaries{padding-left:1.2rem}.boundaries li{margin:.3rem 0}
table.facts{margin:.6rem 0 1rem;max-width:48rem}table.facts th[scope=row]{text-align:left;font-weight:600;color:var(--ink);width:14rem;vertical-align:top}table.facts td{vertical-align:top}
@media (max-width:640px){.market-card{grid-template-columns:1fr;padding:1rem}.market-go{grid-column:1;grid-row:auto}.market-title{font-size:1.4rem}.ext-panel dl{grid-template-columns:1fr}.ext-panel dt{margin-top:.3rem}}
/* brand-page terminal: counts first */
.tsum{border-top:1px solid var(--hair);border-bottom:1px solid var(--hair);padding:.8rem 0;margin:.4rem 0 1.2rem;max-width:64rem;font-variant-numeric:tabular-nums}
.tsum .t-n{margin:0 0 .3rem;color:var(--muted)}.tsum .t-n b{font-size:1.6rem;color:var(--ink);margin-right:.35rem}
.tsum ul{list-style:none;margin:0;padding:0}.tsum li{padding:.15rem 0;color:var(--ink)}