The Invisible FunnelHow AI agents evaluate real brands · by Accord
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Brands · encountered as a competitor

American Airlines

Met inside the Travel after telecom study. The requirements were written for that study, not for American Airlines.

11journeys
10named as an option
10/11site requested
0/11readable page obtained
10/11refused by the site
0selected

11 customer-agent journeys. American Airlines was named as an option in 10; its site was requested in 10 and refused in 10, so a readable page was obtained in 0. It was selected in 0, rejected in 3 and left unresolved in 5.

Decision trace (one journey)

A journey from the Travel after telecom study in which American Airlines was named as an option; the tags describe the brand under study, not American Airlines.

with memoryopen marketrefused by aa.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • Cancellation ≥14 days before departure must return the full amount as cash to the original…
    • Cancellation fee under that condition must be established from a readable source, zero or …
    • Published fare recorded only if read live from a source for the specific dates/route — nev…
    • Only offers actually bookable in the US market for AUS↔ORD/MDW, Fri Oct 24 2026 – Mon Oct …
    Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
  2. 2Evidence6 searches, 3 pages: southwest.com, aa.com, united.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionOpen market decisionSouthwest Airlines – Anytime (Choice Preferred) fare, AUS–MDWOf the fare types checked, only fully-flexible/refundable fare classes meet the customer's hard requirement (cash to original payment method on cancellation ≥14 days out,…

How the agent treated American Airlines

  • rejected3/11
  • unresolved5/11
  • eligible2/11
  • Site requested, not named as an option1/11

The agent’s recorded status for the option, one per journey.

Where its facts came from

0read on American Airlines’s own pages
2cite its site without a page read (refused, or search extract)
16from other sites

Beliefs about American Airlines recorded across these journeys, by the page they cite and whether the agent read it.

Reasons recorded by the agent

  • Cash-refund-to-original-payment claim is reported from third-party sources but the cancellation fee amount could not be established, and AA's own refund pages were unreachable (403).
  • No cancellation fee, but cancellation converts value to AAdvantage eCredit, not cash
  • aa.com pages returned HTTP 403 on direct fetch; available search summaries only described the 24-hour risk-free window and vague 'certain deductions,' not confirmed cash-refund/fee terms for a paid Refundable fare beyond 24 hours.
  • Secondary/review sources describe a refundable-vs-non-refundable distinction with cash refund for refundable fares, but I could not confirm this on aa.com itself within the action budget, so it is not established from a reliable readable source.

Verbatim from the journey records; up to four distinct reasons.

What this does not establish: how American Airlines fares when it is the brand under study with requirements written for it. It establishes how the agent treated American Airlines as an alternative in these 11 journeys.

Work at American Airlines?

Send us the source the agent couldn’t find. We’ll rerun the same customer and publish the before/after. Send the source How the rerun works

All journeys

with memoryopen marketrefused by aa.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • cash refund to original form of payment for cancellation made at least 14 days before depa…
    • cancellation fee under that condition must be stated as zero or a specific amount, from a …
    • published fare recorded if read from a live source; never estimated (preference)
    • itinerary: two adults, round-trip economy, AUS to ORD or MDW, depart Fri 24 Oct 2026, retu…
    Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
  2. 2Evidence4 searches, 8 pages: aa.com, southwest.com, united.com, nerdwallet.com +2
  3. 3BeliefNothing established about the brand
  4. 4DecisionOpen market decisionSouthwest Airlines Anytime fare (branded "Choice Preferred" for departures from late Jan 2026 onward)Of the three candidates investigated, only Southwest's Anytime/Business Select tier had BOTH required facts established from a readable source: a 100%-to-original-payment…
with memoryopen marketrefused by aa.com, saleslink.aa.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • cancellation ≥14 days before departure must return full amount as cash to the original pay…
    • cancellation fee under that condition must be established as zero or a stated amount from …
    • published fare recorded only if read from a live, readable source; never estimated (prefer…
    • route limited to AUS→ORD or AUS→MDW round trip, 24–27 Oct 2026, 2 adults, economy, US mark…
    Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
  2. 2Evidence6 searches, 6 pages: southwest.com, aa.com, united.com, saleslink.aa.com +1
  3. 3BeliefNothing established about the brand
  4. 4DecisionOpen market decisionSouthwest Airlines Anytime / Choice Preferred (fully refundable fare)Across the three major nonstop carriers on AUS–Chicago (Southwest to MDW; American and United to ORD), only Southwest's fully-refundable tier (Anytime, rebranded in some …
with memoryopen marketrefused by aa.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
  2. 2Evidence9 searches, 3 pages: aa.com, southwest.com, united.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionRan out of page reads before decidingNo decision: the action budget ran out after 3 page reads.
with memoryopen marketrefused by aa.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • cancellation ≥14 days before departure must return full amount as cash to original payment…
    • cancellation fee under that condition must be established from a readable source (zero or …
    • published fare recorded only if read from a live source; never estimated
    • route limited to AUS to ORD or MDW, round trip, economy cabin, 2 adults, depart 24 Oct 202…
    Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
  2. 2Evidence5 searches, 6 pages: aa.com, southwest.com, delta.com, united.com +2
  3. 3BeliefNothing established about the brand
  4. 4DecisionOpen market decisionNONEThree or more fare-class candidates from Southwest, American, and Delta were found to meet the required cash-refund-with-no-fee condition (refund to original payment meth…
with memoryopen marketrefused by prefunds.aa.com, aa.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • Round-trip economy, 2 adults, AUS to ORD or MDW, depart Fri 24 Oct 2026 / return Mon 27 Oc…
    • Required: cancellation ≥14 days before departure must return full cash to original payment…
    • Required: cancellation fee under that condition must be established from a readable source…
    • Preference: record published fare only if read live from a source; never estimate
    Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
  2. 2Evidence6 searches, 6 pages: prefunds.aa.com, delta.com, southwest.com, united.com +1
  3. 3BeliefNothing established about the brand
  4. 4DecisionOpen market decisionDelta Main Cabin — Refundable fareOf four candidates researched, only Delta's Refundable Main Cabin fare had both required facts (cash refund to original payment, and a stated $0 cancellation fee) confirm…
with memoryopen marketrefused by aa.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • Cancellation ≥14 days before departure must return full amount as cash to the original pay…
    • Cancellation fee under that condition must be established from a readable source, zero or …
    • Published fare recorded only if read from a live source; never estimated (preference)
    • US market only, round-trip economy, 2 adults, AUS→ORD or MDW, depart 24 Oct 2026 / return …
    Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
  2. 2Evidence5 searches, 5 pages: aa.com, southwest.com, united.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionOpen market decisionNONETwo offers were established to meet the required refund condition (full cash refund to the original payment method, with a stated $0 cancellation fee, when cancelled well…
with memoryopen markettested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • Round-trip economy, 2 adults, AUS to ORD or MDW, depart Fri 24 Oct 2026 / return Mon 27 Oc…
    • Cancellation ≥14 days before departure must return full amount as CASH to original payment…
    • Cancellation fee under that condition must be established as zero or a stated amount, from…
    • Published fare recorded only if read live from a source; never estimated
    Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
  2. 2Evidence8 searches, 4 pages: support.southwest.com, united.com, southwest.com, delta.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionOpen market decisionDelta Air Lines – Refundable Main Cabin fareOnly two of five investigated fare products could be confirmed, from a source I actually read, to return cash to the original payment method on cancellation ≥14 days befo…
with memoryopen marketrefused by aa.com, saleslink.aa.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • Cash refund to original form of payment (not credit/voucher/travel bank) upon cancellation…
    • Cancellation fee under that condition established as zero or a stated amount from a readab…
    • Published fare recorded only if read from a live, readable source; never estimated — prefe…
    • Market: US-based carriers only, economy cabin, AUS to ORD or MDW
    Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
  2. 2Evidence5 searches, 7 pages: aa.com, delta.com, mobile.southwest.com, united.com +2
  3. 3BeliefNothing established about the brand
  4. 4DecisionOpen market decisionSouthwest Airlines Anytime Fare (economy, AUS–Chicago Midway)Of the four candidates researched, only Southwest's Anytime fare had both required facts affirmatively established from a source: Southwest-domain pages (reached via web …
with memoryopen marketrefused by aa.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • Cancellation ≥14 days before departure must return the full amount as cash to the original…
    • Cancellation fee under that condition must be established from a readable source, zero or …
    • Published fare recorded only if read live from a source for the specific dates/route — nev…
    • Only offers actually bookable in the US market for AUS↔ORD/MDW, Fri Oct 24 2026 – Mon Oct …
    Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
  2. 2Evidence6 searches, 3 pages: southwest.com, aa.com, united.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionOpen market decisionSouthwest Airlines – Anytime (Choice Preferred) fare, AUS–MDWOf the fare types checked, only fully-flexible/refundable fare classes meet the customer's hard requirement (cash to original payment method on cancellation ≥14 days out,…
with memoryopen marketrefused by aa.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • refund must be cash to original payment method for cancellation ≥14 days before departure …
    • cancellation fee must be established from a readable source, zero or stated amount (requir…
    • published fare recorded only if read live; never estimated (preference)
    • prefer fare/plan whose terms do not change after an introductory period (soft preference, …
    Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
  2. 2Evidence6 searches, 6 pages: aa.com, southwest.com, united.com, nerdwallet.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionOpen market decisionNONEThree refundable/flexible economy fare products — American Airlines Refundable Main Cabin, United Airlines Refundable (Flexible) Economy, and Southwest Airlines Anytime/B…
with memoryopen marketrefused by aa.comobserved2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • Cancellation at least 14 days before departure must return the full amount as cash to the …
    • Cancellation fee under that condition must be established as zero or a stated amount from …
    • Published fare recorded only if read from a live, dated-specific source — never estimated
    • Only economy-class fare types on carriers actually serving AUS to ORD or MDW considered
    Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
  2. 2Evidence5 searches, 6 pages: aa.com, southwest.com, united.com, faq.flyfrontier.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionOpen market decisionSouthwest Airlines – Anytime FareOf the candidates examined, only Southwest's Anytime fare had both hard requirements established from readable sources: fully refundable to the original form of payment i…