The Invisible FunnelHow AI agents evaluate real brands · by Accord
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Brands

September 2026 brand release

BrandConsideredNever consideredSelectedNot selectedNo readable brand-owned pageBrand site refusedMission
Airbnb logoAirbnbTravel4/580%1/520%0/50%4/580%no provider selected0/50%0/50%Open-market searchOne-week stay for two with refund certainty required
Amazon logoAmazonE-commerce1/617%5/683%0/60%1/617%no provider selected6/6100%0/60%Open-market searchCordless vacuum under $450, returns and delivery required
Costco logoCostcoRetail4/4100%0/40%4/4100%0/40%0/40%0/40%Named-offer checkGold Star membership conditions for a Denver household
Ryanair logoRyanairTravel2/450%2/450%0/40%2/450%no provider selected0/40%4/4100%Open-market searchDublin–Barcelona return, whole price before booking
Temu logoTemuE-commerce0/40%4/4100%0/40%0/40%4/4100%0/40%Open-market searchFive kitchen containers, delivery time and returns required
Tesla logoTeslaMobility4/4100%0/40%4/4100%0/40%4/4100%4/4100%Named-offer checkModel Y under stated price, warranty and service constraints

Each count is over the journeys in which that brand was under study; the rate beside it is that count divided by those journeys, nothing more. Considered: the brand appeared among the options the agent weighed. Not selected: considered and not selected, which includes options left unresolved and options passed over for another; the breakdown by recorded outcome is on each brand page. No readable brand-owned page: the agent obtained no readable content from the brand’s own site before deciding; it may still have requested pages there and been refused. Brand site refused: the brand’s own site answered the agent with a CAPTCHA, an access-denied page or a bot wall. Mission: Named-offer check means the agent was asked whether a named offer meets typed requirements, so a selection means the offer qualified, not that it beat the market; Open-market search means the agent chose among whatever it found. The brands were given different missions; the rows are not a ranking.

Earlier studies and brands met as competitors →